Vitacress Herbs replaces VHB

Vitacress, the UK’s largest grower and supplier of fresh herbs for the UK retail market, has announced that its herb division will be rebranded as Vitacress Herbs Ltd, replacing Van Heyningen Brothers Ltd. The move, which becomes official from 1st April 2016 is part of a wider strategy to consolidate the Vitacress business under one name.

Simon Conway, MD for Vitacress Herbs, said this is the last phase of a re-branding of the Vitacress Herbs business, things like signage on site and any  branded uniform for our colleagues had already changed over a year ago. This now allows us to move forward as one Vitacress team in the UK. 

The name change follows the opening of Vitacress’ new £4.5m 9ha herb facility in Chichester, on a site that is also now home to Vitacress’ shared businesses. The site will process 20m pot herbs and supply 60m packs of fresh cut herbs each year. 

As well as the new factory Vitacress have also invested in a £40k marketing campaign to promote fresh herbs to consumers. The Herbilicious campaign aimed to inspire consumers to cook more meals with fresh herbs, and included the launch of a new website 2016 will see ongoing consumer outreach, as well as the launch of new herb varieties. 

350 staff are based at the Chichester site. Toby Brinsmead, Vitacress CEO, said: “Vitacress’ goal is to provide the freshest, tastiest, healthiest and most exciting produce throughout the year. The recent investment demonstrates our commitment to achieving this goal in the herb market. As well as a combination of the right investment and the right technology, you also need the right people to succeed, and that is an area where I’m glad to say Vitacress is extremely fortunate.”

Está a aceder em Portugal. Gostaria de seguir para o site da Vitacress Portugal?

Sim | Não, continuar para o site do Reino Unido.

It looks like you’re from Portugal. Would you like to proceed to Vitacress Portugal?

Yes | No, continue to the UK site.

Het lijkt erop dat je onze website bezoekt vanuit Nederland of België. Wil je doorgaan naar de website van Vitacress Real?

Ja, graag | Nee, ik wil graag de website van Vitacress UK bezoeken.

It looks like you’re from the Netherlands. Would you like to proceed to Vitacress Real?

Yes | No, continue to the UK site.

Es sieht aus das Sie unsere Webseite besuchen von aus Deutschland. Möchten Sie gerne weitergeleitet werden zur Webseite von Vitacress Real?

Ja, gerne | Nein, ich möchte gerne die Webseite von Vitacress UK besuchen.

It looks like you’re from Germany. Would you like to proceed to Vitacress Real?

Yes | No, continue to the UK site.