Vitacress Herbs launches new high-quality horticulture brand

Expert growers at Vitacress Herbs were excited to launch a new high-quality herb brand, SEASON, in the horticulture sector this month.

Offering an assortment of classic culinary herbs and ornamental varieties, Vitacress Herbs developed the range of 48 products to include everything from parsley and rosemary, to lavender and dwarf sunflowers.

Eleanor Bridgman, Head of Innovation & Marketing, said “We have seen the rise of grow your own during lockdown and we know the benefits of growing herbs for mental wellbeing. Our SEASON brand guarantees the best possible growing experience for both seasoned and novice gardeners alike.”

Home-grown in West Sussex, the range is available all year round to independent garden centres and the garden trade through the UK wholesaler The Plant Yard.

Holly Geipel, Commercial Manager for Horticulture, said: “SEASON offers a large and varied range of herbs to every type of gardener. Grown by market-leading experts, we are delighted to partner with The Plant Yard for the launch.”

Vitacress has a track record of growing innovation – everything from robotic planting to wireless canopy climate monitoring – and strong sustainable values. Vitacress was the first herb supplier to remove non-recyclable black plastic from living herb pots – this has meant over 176 tonnes of plastic pots per year are now able to be recycled. Vitacress is working towards peat-free soil and its 12 hectare indoor growing operation uses UV recycled water, as well as a combined heat and power plant.

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