Steve’s Leaves uses performance nutritionist to promote watercress
Vitacress Salads’ prepared salad brand, Steve’s Leaves, is using an experienced performance nutritionist, Ed Tooley, in its latest campaign to promote the benefits of watercress to a younger consumer.
Working regularly with elite sportsmen and women in Rugby, Boxing and Athletics, Ed is perfectly placed to highlight the link between good nutrition and physical performance. The campaign will be targeted to the under 45s interested in fitness, sport and nutrition via social media and sports editorial and will illustrate the many benefits of adding watercress to our diets.
Eleanor Bridgman, Head of Innovation & Marketing says: “We want to meet consumer wellness needs by telling younger consumers about the benefits of watercress. Our newly launched Baby Spinach & Super Leaves salad mix taps into the consumer desire for products that support their immune health. Our brand purpose resonates with consumers more than ever, as they look for ethically grown, high quality, great tasting and nutritious products."
Running through September, the campaign will share information and recipes and offer the chance to win a performance nutrition consultation package with Ed and an online cookery course from Flora’s Kitchen.
This campaign will support the growth already experienced by the Steve’s Leaves brand, which is far outperforming the prepared salad category growing at +65% year on year*.
To hear more from Ed, take a look at the Steve’s Leaves website - www.stevesleaves.co.uk/watercress
You can also follow the campaign on Instagram @stevesleavesuk.
*Kantar YTD 8 Aug 2021