Vitacress removes black plastic packaging from living herb pots

Vitacress has pledged that it will stop utilising black plastic packaging for its living herb pots, replacing it with 100% recyclable pots

Vitacress claims that the move will allow more than 176 tonnes of plastic waste to be recycled by the end of September 2018, as the pots which Vitacress’ range of living herbs are grown and sold in, will be changed to a grey plastic, made of recycled material itself.

Vitacress recognised the challenge highlighted by WRAP UK that black plastic packaging can’t be sent for recycling by local authorities. Vitacress Herbs have worked with a number of waste management companies to validate that the grey pots are recognised by the infrared sorting machines at recycling centres and can be recycled.

Vitacress Herbs, who supply a number of UK supermarkets with living and fresh cut herbs, is committed to caring for, protecting and enhancing nature and the communities in which we work. Our long term goal is to make all our packaging elements more sustainable: made with either 100% recyclable or renewable materials.

Simon Conway, Managing Director of Vitacress’ Herb business, commented “no one who watched Blue Planet in 2017 can fail to understand the terrifying impact that single use plastic is having on our planet today. Vitacress Herbs are committed to making our world a better place in terms of sustainability and I am proud of the speed at which our team have worked to move away from unrecyclable black pot to a recyclable one. We are now working on sustainable non plastic solutions as a next stage.


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